Dear Software Makers

一句话概要

Marques Brownlee just released a video essay titled “Dear YouTube” . I loved it. He talks about how YouTube is going to start shipping this new feature where…

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He talks about how YouTube is going to start shipping this new feature where makers can essentially publish different “variants” of their videos and see which performs best (an A/B test).

It’s pretty wild when you think about it. I mean, imagine sending someone a link, “Check out this cool video!” And at that point you’re basically crossing your fingers, “I hope they see the same thing I did…”

Marques says he spoke to some YouTube engineers about these questions and they didn’t really have answers. They were kind of just like, “We don’t know — yolo! This’ll ship soon.”

So his video is a kind of plea to YouTube creators everywhere: Don’t use this feature!

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